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46
Creating A Virtual Store Image
Communications of the ACM

 

Co-authored with Katerattanakul, P.

This study identifies the critical attributes affecting the image formation of virtual stores on the Web. For potential management applications, the study focuses upon the designs and features of virtual stores that are feasible to attain and revise. When these designs and features are measured as unfavorable, then managerial action needs to be taken to rectify these design and feature flaws. The important designs and features affecting virtual store image formation are categorized into six dimensions: Site/system facilities, product and promotion information, transaction service and
satisfaction, convenience, appearance and congeniality, and institutional factors. These dimensions of critical attributes for virtual store image are then mapped to the framework of physical store image. This mapping helps management and developers better design the virtual store that will create or reinforce the overall company image.
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About the Researcher
Keng L. Siau
E.J. Faulkner Professor of MIS and Full Professor of Management Editor-in-Chief, Journal of Database Management North America Regional Editor, Requirements Engineering Co-Editor-in-Chief, Advances in Database Research Book Series Director, UNL-IBM Global Innovation Hub

Department: Management

Professor Keng Siau received his Ph.D. degree in Business Administration in 1996 from the University of British Columbia (UBC) (in Vancouver, Canada) where he majored in Management Information Systems (MIS) and minored in Cognitive Psychology. UBC is a top research university in Canada and consistently ranked as one of the best research schools in the world. Professor Siau's M.S. and B.S. (Hons) degrees are in Information and Computer Sciences from the National University of Singapore, which is ranked as one of the top 30 universities in the world by The QS World University Rankings.

Professor Siau is serving as the Editor-in-Chief of the top-ranked Journal of Database Management, which has an impact factor of 2.0 and an immediacy index of 1.368. Professor Siau is also the North America Regional Editor of the Requirements Engineering journal, which has an impact factor of 1.625.


 



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