To attain and sustain success, companies must follow a new organization design paradigm-new boundaries and new rules. The paradigm has elements of ''total quality management,'' the ''learning organization,'' and ''world-class'' status. Because these terms are often used with less-than-clear meanings, Luthans and his colleagues begin by laying down clear definitions and examples of each concept. Indeed, the various concepts overlap and build on each other. A clear message emerges: Companies must do more than aim for quality and adapt to changes in the marketplace. An organization also must anticipate changes. And because the successful organization competes globally, it must strive to be the best at what it does, achieving world-class status.