Interactive Goal Programming on the Microcomputer to Establish Priorities for Small Business

Presents an application of interactive goal programming on the microcomputer for small business. The illustrative application in this paper is based on real data obtained from a small business in Wisconsin, USA. The microcomputer-based interactive system indicated that the goal programming approach enables the small-business manager/owner to test a variety of alternative strategies reflected by goal levels and priority structures.

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	Lee, Sang M Emeritus Expertise: Entrepreneurship Information Systems International - Europe International - South and Central America International - Asia Management CBA 251 P.O. Box 880491 University of Nebraska-Lincoln Lincoln, NE 68588-0491, USA Phone: (402) 472-3915 Fax: (402) 472-5855 slee1@unl.edu	Lee, Sang M	Management