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This article examines the goal programming approach for simultaneous decision analysis in insurance companies. Goal programming is a unique derivative of linear programming. Goal programming is capable of dealing with decisions that involve a single goal with many sub-goals or a problem with multiple goals and multiple sub-goals. Unlike the linear programming method (which has an unidimensional objective function either maximize profits or minimize costs), the goal programming model handles multiple goals in non-homogeneous units of measure.
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