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Customer Perceptions and Sustained Usage of Recommender Systems

Forthcoming

Publication Information

Article Title:	Customer Perceptions and Sustained Usage of Recommender Systems
Journal:	International Journal of Electronic Business (2009) Forthcoming
Author(s):	SHEN, D; Ball, A. Dwayne

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	Ball, A. Dwayne Associate Professor of Marketing Expertise: Customer Relationship Marketing Database Marketing Market Research Services Marketing Marketing CBA 324 P.O. Box 880492 University of Nebraska-Lincoln Lincoln, NE 68588-0492, USA Phone: (402) 472-2381 Fax: (402) 472-9777 dball1@unl.edu	Ball, A. Dwayne	Marketing

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College of Business, CBA 214
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University of Nebraska-Lincoln
Lincoln, NE 68588-0405, USA
Phone: (402) 472-9500
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