"9" in A Theory of Advertising To Children

Publication Information
Book Title: A Theory of Advertising To Children
Chapter(s): 9
Publisher: Routledge
Author(s): Carlson, Les
Editor(s): Shelly Rodgers and Esther Thorson
Researcher Information
    
Carlson, Les
Carlson, Les
Professor and Nathan J. Gold Distinguished Professorship
Expertise:
  • Consumer Behavior
  • Consumer Socialization
  • Marketing Communication
  • Services Marketing
Marketing
CoB 345K
P.O. Box 880492
University of Nebraska-Lincoln
Lincoln, NE 68588-0492, USA
Phone: (402) 472-3156
Fax: (402) 472-9777
lcarlson3@unl.edu