"The Prevalence and Influence of the Combination of Humor and Violence in Super Bowl Commercials" in Advertising and Violence: Concepts and Perspectives

Publication Information
Book Title: Advertising and Violence: Concepts and Perspectives
Chapter(s): The Prevalence and Influence of the Combination of Humor and Violence in Super Bowl Commercials
Publisher: Armonk, NY: M.E. Sharpe
Author(s): Gentry, James W
Editor(s): Carlson, Les
Researcher Information
    
Gentry, James W
Gentry, James W
Maurice J. and Alice Hollman College Professor
Expertise:
  • Consumer Behavior
  • Cross-Cultural Issues
  • Family Decision Making
  • International Consumerism
  • International - Asia
Marketing
CoB 345G
P.O. Box 880492
University of Nebraska-Lincoln
Lincoln, NE 68588-0492, USA
Phone: (402) 472-3278
Fax: (402) 472-9777
jgentry@unl.edu
Carlson, Les
Carlson, Les
Professor and Nathan J. Gold Distinguished Professorship
Expertise:
  • Consumer Behavior
  • Consumer Socialization
  • Marketing Communication
  • Services Marketing
Marketing
CoB 345K
P.O. Box 880492
University of Nebraska-Lincoln
Lincoln, NE 68588-0492, USA
Phone: (402) 472-3156
Fax: (402) 472-9777
lcarlson3@unl.edu