Integrating the Website into Marketing Communications: An Empirical Assessment of Magazine Emphasis of Website Direct Response Opportunities over Time

N/A

Presentation Information
Paper Title: Integrating the Website into Marketing Communications: An Empirical Assessment of Magazine Emphasis of Website Direct Response Opportunities over Time
Conference: Academy of Marketing Science Conference (2011)
Author(s): Grove, S. J.;  Dorsch, M. J.;  Carlson, Les
Researcher Information
    
Carlson, Les
Carlson, Les
Professor and Nathan J. Gold Distinguished Professorship
Expertise:
  • Consumer Behavior
  • Consumer Socialization
  • Marketing Communication
  • Services Marketing
Marketing
CoB 345K
P.O. Box 880492
University of Nebraska-Lincoln
Lincoln, NE 68588-0492, USA
Phone: (402) 472-3156
Fax: (402) 472-9777
lcarlson3@unl.edu