Consumers' Understanding of Sustainability in Environmental Advertising

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Presentation Information
Paper Title: Consumers' Understanding of Sustainability in Environmental Advertising
Conference: Macromarketing Conference (2010)
Author(s): Carlson, Les;  Cummins, S.;  Reilly, T.;  Grove, S. J.;  Dorsch, M. J.
Researcher Information
    
Carlson, Les
Carlson, Les
Professor and Nathan J. Gold Distinguished Professorship
Expertise:
  • Consumer Behavior
  • Consumer Socialization
  • Marketing Communication
  • Services Marketing
Marketing
CoB 345K
P.O. Box 880492
University of Nebraska-Lincoln
Lincoln, NE 68588-0492, USA
Phone: (402) 472-3156
Fax: (402) 472-9777
lcarlson3@unl.edu