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Does Personalized Recommendation Service Increase Customer Loyalty?

Presentation Information
Paper Title: Does Personalized Recommendation Service Increase Customer Loyalty?
Conference: American Marketing Assocation Winter Educators' Conference (2010)
Author(s): Shen, D.;  Ball, A. Dwayne
Researcher Information
    
Ball, A. Dwayne
Ball, A. Dwayne
Associate Professor of Marketing
Expertise:
  • Customer Relationship Marketing
  • Database Marketing
  • Market Research
  • Services Marketing
Marketing
CBA 324
P.O. Box 880492
University of Nebraska-Lincoln
Lincoln, NE 68588-0492, USA
Phone: (402) 472-2381
Fax: (402) 472-9777
dball1@unl.edu