Building Customer Relationships through Direct Response: An IMC Investigation of Services vs Goods Utilization over Time.

Presentation Information
Paper Title: Building Customer Relationships through Direct Response: An IMC Investigation of Services vs Goods Utilization over Time.
Conference: Frontiers in Services Marketing Conference (2008)
Author(s): Dorsch, M.J.;  Grove, S.J.;  Carlson, Les
Researcher Information
    
Carlson, Les
Carlson, Les
Professor and Nathan J. Gold Distinguished Professorship
Expertise:
  • Consumer Behavior
  • Consumer Socialization
  • Marketing Communication
  • Services Marketing
Marketing
CoB 345K
P.O. Box 880492
University of Nebraska-Lincoln
Lincoln, NE 68588-0492, USA
Phone: (402) 472-3156
Fax: (402) 472-9777
lcarlson3@unl.edu