Antecedents to Intent to Donate for Non- Profits Employing Print Advertisements.

Presentation Information
Paper Title: Antecedents to Intent to Donate for Non- Profits Employing Print Advertisements.
Conference: Society of Marketing Advances Annual Conference (2008)
Author(s): Shanahan, K.J.;  Hopkins, C.D.;  Carlson, Les
Researcher Information
    
Carlson, Les
Carlson, Les
Professor and Nathan J. Gold Distinguished Professorship
Expertise:
  • Consumer Behavior
  • Consumer Socialization
  • Marketing Communication
  • Services Marketing
Marketing
CoB 345K
P.O. Box 880492
University of Nebraska-Lincoln
Lincoln, NE 68588-0492, USA
Phone: (402) 472-3156
Fax: (402) 472-9777
lcarlson3@unl.edu