Demobilization of the Consumer? The Effects of Negative Product Advertising on Purchase Intentions,

Presentation Information
Paper Title: Demobilization of the Consumer? The Effects of Negative Product Advertising on Purchase Intentions,
Conference: American Marketing Association Summer Educators' Conference (2008)
Author(s): Gras, D.;  Carlson, Les;  Hopkins, C. H.
Researcher Information
    
Carlson, Les
Carlson, Les
Professor and Nathan J. Gold Distinguished Professorship
Expertise:
  • Consumer Behavior
  • Consumer Socialization
  • Marketing Communication
  • Services Marketing
Marketing
CoB 345K
P.O. Box 880492
University of Nebraska-Lincoln
Lincoln, NE 68588-0492, USA
Phone: (402) 472-3156
Fax: (402) 472-9777
lcarlson3@unl.edu