An Examination of IMC at the Tactical Level: Differences Across Time and Product Type

Presentation Information
Paper Title: An Examination of IMC at the Tactical Level: Differences Across Time and Product Type
Conference: American Marketing Assocation Winter Educators' Conference (2005)
Author(s): Grove, S.J.;  Carlson, Les;  Dorsch, M.;  Hopkins, C.
Researcher Information
    
Carlson, Les
Carlson, Les
Professor and Nathan J. Gold Distinguished Professorship
Expertise:
  • Consumer Behavior
  • Consumer Socialization
  • Marketing Communication
  • Services Marketing
Marketing
CoB 345K
P.O. Box 880492
University of Nebraska-Lincoln
Lincoln, NE 68588-0492, USA
Phone: (402) 472-3156
Fax: (402) 472-9777
lcarlson3@unl.edu