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Marketing Communications and Young People: Perspectives on Consumer Socialization and Social Comparison

Presentation Information
Paper Title: Marketing Communications and Young People: Perspectives on Consumer Socialization and Social Comparison
Conference: American Marketing Assocation Winter Educators' Conference (2004)
Author(s): Carlson, Les
Researcher Information
    
Carlson, Les
Carlson, Les
Interim Department Chair & Professor of Marketing
Expertise:
  • Consumer Behavior
  • Consumer Socialization
  • Marketing Communication
  • Services Marketing
Marketing
CBA 310
P.O. Box 880492
University of Nebraska-Lincoln
Lincoln, NE 68588-0492, USA
Phone: (402) 472-3156
Fax: (402) 472-9777
lcarlson3@unl.edu