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Ritual Characteristic Congruence Between Consumers’ Consumption and Production Practices

Presentation Information
Paper Title: Ritual Characteristic Congruence Between Consumers’ Consumption and Production Practices
Conference: Macromarketing Conference (2009)
Author(s): Grossbart, Sanford L;  Cummins, S.
Researcher Information
    
Grossbart, Sanford L
Grossbart, Sanford L
Emeritus
Expertise:
  • Consumer Socialization
  • Information Technology & the Family
  • Marketing Communication
  • International Consumerism
  • Macromarketing
Marketing
CBA 332
P.O. Box 880492
University of Nebraska-Lincoln
Lincoln, NE 68588-0492, USA
Phone: (402) 472-2359
Fax: (402) 472-9777
sgrossbart1@unl.edu