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Marketplace Adaptiveness and Social Capital: Three Views and Their Implications

Presentation Information

Paper Title:	Marketplace Adaptiveness and Social Capital: Three Views and Their Implications
Conference:	Macromarketing Conference (2006)
Author(s):	Grossbart, Sanford L; Pryor, S.

Researcher Information


	Grossbart, Sanford L Emeritus Expertise: Consumer Socialization Information Technology & the Family Marketing Communication International Consumerism Macromarketing Marketing CBA 332 P.O. Box 880492 University of Nebraska-Lincoln Lincoln, NE 68588-0492, USA Phone: (402) 472-2359 Fax: (402) 472-9777 sgrossbart1@unl.edu	Grossbart, Sanford L	Marketing

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University of Nebraska-Lincoln
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