Ph D, The Pennsylvania State University, 2016.
Dissertation Title: Effectiveness of Sales Rep Replacement Strategies in Business-to-Business Markets
MS, Fudan University, School of Management, 2004.
BA, Fudan University, School of Management, 2001.
Dr. Huanhuan Shi earned her Ph.D. in marketing from the Smeal College of Business at The Pennsylvania State University in 2016. She co-authored “Replacing a Departing Salesperson: New Hire, Clone, or Star”, which won the Best Paper Award at the 2015 Summer Marketing Educators’ Conference. Prior to earning her Ph.D., she worked for four years at the China Financial Futures Exchange, an electronic platform for financial derivatives. Her research interests include econometric modeling in marketing decisions, strategic marketing decisions and marketing analytics.
Shi’s dissertation is titled “Effectiveness of Sales Rep Replacement Strategies in Business-to-Business Markets”.