Movements in green fields: Conceptual framework for firm motivation to be green

Green practices are important for the preservation of the natural environment. Organizations pursue and implement green practices based on their knowledge and their understanding of them and presumed impact on the natural environment. Commitments to the environmental sustainability entail actions that often target important social or financial goals. Successful implementation requires firms understand the compromises inherent in the decision-making processes about going green. This paper presents a conceptual model that delineates strategies and motivation orientation for going green.

Presentation Information
Paper Title: Movements in green fields: Conceptual framework for firm motivation to be green
Conference: Academy of Management Conference (2009)
Author(s): Griffiths, Jakari;  Combs, Gwendolyn M
Researcher Information
    
Combs, Gwendolyn M
Combs, Gwendolyn M
Associate Professor of Management
Expertise:
  • Organizational Diversity and Inclusion
  • Human Resource Management
  • Cross-Cultural Issues
Management
CoB 325 D
P.O. Box 880491
University of Nebraska-Lincoln
Lincoln, NE 68588-0491, USA
Phone: (402) 472-6061
gcombs2@unl.edu